The European Spirits Challenge Judges
The European Spirits Challenge is held by the 16 year established Peak Publishing organisation which operates the largest wine and spirits awards in the World. Named by CNN as “the most influential beverage competition in the World”, “responsible for 1 billion bottles sold since 2006.
The most powerful European Buyers exclusively Judge at the European Spirits Challenge – Europe’s Most Important Spirits competition.
The European Spirits Challenge Judges are specialists in mature spirits markets:
The strict blind tasting includes the World’s finest spirits targeting Europe.
Samples are strictly ‘Triple Blind Tasted‘ (as developed by the Peak Publishing organisation).
European Spirits Challange Judges are:
A. Not informed of the country of origin of each sample
B. Are not able to see the origonal bottle or labelling
C. Do not discuss their opinion with other European Spirits Challenge Judges
This ensures the European Spirits Challenge results give absolute accuracy to entrants, the industry and consumers.